Creating equal opportunities for all in the automotive sector
The automotive sector has been a male dominated domain for decades, but in recent years we have seen a positive trend develop as more women ascend to senior leadership roles within industry associations, at the dealership level, and among the many job classifications that make up our sector.
In British Columbia, Ann-Marie Clark is our industry association’s first female board chair in 30 years and has proven to be a more than capable leader — which of course should come as absolutely no surprise, given her success as an owner of two car dealerships on Vancouver Island.
When Ann-Marie took the role, she told a local reporter that: “I’ve been in the car business all my life so being the only girl at the table is something I’m used to. Hopefully, I can make a difference to add a little bit of a different perspective.”
In fact, she has made a significant difference, helping guide the NCDA through a very challenging period as ZEV mandates were thrust upon us, governments created uncertainty about EV rebate programs, along with a host of other issues. Ann-Marie also serves as a perfect role model for those who strive for success.
But how does our industry ensure career opportunities for talented young people, including women — so all have equal opportunities for progression and success?
In B.C., a key element is the ongoing support of the New Car Dealers Foundation and its impact on the next generation of automotive professionals. In 2024, the Foundation distributed more than $50,000 in grants to students and partner schools through our CarCareerBC Education Grant program, continuing our commitment to supporting education and careers in British Columbia’s automotive sector.
These partnerships are critical for building strong connections between education and industry, ensuring students graduate with the skills and knowledge they need to succeed in today’s competitive job market.
The automotive industry is rapidly evolving, and ensuring we have a pipeline of skilled professionals is essential to future success.
Through the CarCareerBC Education Grant program, we provide financial assistance to students pursuing automotive careers by helping to cover the costs of tuition, tools, and other expenses that might otherwise be barriers to their success. These grants represent more than just financial support, they’re an investment in the future of BC’s automotive industry.
One of the standout moments this year was seeing the diverse range of students who benefited from these grants. From aspiring technicians to future business leaders, these young talents are as passionate about cars and innovation as they are about making an impact in their communities. It’s always inspiring to hear their stories, like how a grant helped them achieve their dreams or gave them the opportunity to take that next big step in their education.
Looking to attract skilled people across the sector — and there is no reason that an increasing number of them can’t be women.
Our Foundation’s impact extends beyond individual grants, and we’re proud to partner with educational institutions across British Columbia, working hand-in-hand to enhance automotive training programs and create opportunities for students to excel. These partnerships are critical for building strong connections between education and industry, ensuring students graduate with the skills and knowledge they need to succeed in today’s competitive job market.
The automotive sector is essential to British Columbia’s economy, contributing billions annually and providing thousands of jobs. But beyond the numbers, this industry is about people — the individuals who design, build, sell, and service the vehicles that keep our province moving. Programs like CarCareerBC are vital for ensuring we have the skilled workforce needed to sustain and grow this important sector.
The New Car Dealers Foundation remains committed to fostering opportunities for students, strengthening partnerships with schools, and supporting the communities that drive our industry forward.
