A refreshed logo and an all-new website reflect the fact that Edmunds is evolving along with the world of automotive retail says the company’s CEO Avi Steinlauf. The car shopping and information platform has dropped the “.com” from it’s name and will now be known simply as ‘Edmunds,” signalling that the company has grown beyond a pure website offering.
The new website, which debuted January 1, features strong visuals and a clean design. Its mobile-first perspective aims to ensure a smooth transition for shoppers navigating between mobile devices and desktops.
The goal for the site was to make it easy for visitors to quickly discover all of the information they need to make smart car-buying decisions, says Eugene Park, Edmunds chief product officer. “In early testing, we found that mobile users are twice as likely to return to our new site compared to our legacy experience and we’ve significantly improved bounce rates and page load times.”
The company’s logo redesign had a similar objective — a smiling, winking car icon is designed to convey that Edmunds is a friendly, trusted source of car shopping expertise. A softer colour palette and lifestyle focused imagery reinforce the approachable theme.
