Cutting a cheque is just the beginning — you need to build an event strategy Sponsoring an event can provide many benefits for your business, particularly when properly aligned with your target audience and brand positioning. Participation can generate familiarity, …
There is little doubt we are living in tumultuous times. Everything from the weather to the Superbowl halftime show have become heavily politicized. The current economic and political climate has left the public deeply polarized and increasingly agitated. Sharing personal …
It’s important to understand the key differences between paid and earned media In a highly-competitive industry like auto retail, dealers must constantly look for strategic and cost-effective ways to generate visibility and build trust, while ultimately increasing sales and service. …
Is your organization prepared or would you be caught off guard? Sometimes having your company’s name in the news is a great thing, however it can also have the potential to be anything but. Communication crises can, and often do, …
Canadian auto dealer is pleased to introduce our newest columnist, Dustin Woods, who will provide insights gained from more than 20 years in the Canadian automotive media landscape as a journalist and public relations practitioner In our fast-paced, competitive world …
