Author: Brian Murphy

Buyers need more affordable options

November 17, 2025

Our analysis shows entry level vehicle prices keep rising More than a few of you very astute readers have noticed that there have been a lot fewer inexpensive entry level new vehicles in OEMs’ lineups these days.   It is …

Are we facing car-flation?

June 15, 2025

Vehicle prices have risen more than many consumer goods, but the margin isn’t as wide as you might expect While walking through the Canadian International AutoShow something stood out to me: the prices of the vehicles on display.  There has …

The electric circus

June 3, 2024

Will there be electric tears shed in our ZEV showrooms? Yes, we are moving to a zero-emission vehicle (ZEV) future, which is clearly the right thing to do for the planet.  But what is the average consumer likely to see …

Did you miss the auto show?

May 3, 2024

Manufacturers who skip auto shows do a disservice to their dealers — and their customers Did you miss the auto show? Not you personally, but did your automotive brand? The attendance numbers for the 2024 Canadian International AutoShow were announced last …

The eruption of EV disruption

March 30, 2024

With more shoppers tire kicking EVs, the industry has to be ready to provide accurate and useful answers Disruption is feeling like a highly overused word of late. The business media, as well as more than a few LinkedIn members, …