Randy Price is the new General Manager for Search Optics Canada, announced the digital marketing provider. His role is part of the company’s wider efforts to expand its regional offices to better serve dealers.
In his role, Price will work with Search Optics’ Canadian clients to help them generate high quality leads and boost sales, said the company.
He brings more than 15 years of experience in senior sales, business development and marketing with many major OEMs. Price also holds an Honours Bachelor of Commerce from the Odette School of Business in Windsor, Ont. and a Diploma in Automotive Marketing Business Management from the Automotive Business School of Canada.
“With his deep background in sales and customer satisfaction, Randy’s leadership comes at a crucial time for the company and our customers. His wealth of knowledge and experience will be a great asset to our customers for leveraging their digital marketing efforts to the best of their potential,” said Christian Fuller, chief relationship officer at Search Optics, in a written release.
“Our global focus with localized talent ensures a culturally sensitive approach to clients in each of our markets,” said Price. “As I have done with other brands in my career, I look forward to building out the team nationally while effectively positioning Search Optics as the number one choice for OEMs, dealer groups and owner/operator dealerships in Canada.”
