Toyota’s Avalon posted a first place finish
CanadianBlackBook.com has released its annual “Best Retained Value” winners across 19 vehicle categories.
The prestigious awards track vehicle values over a four-year period, with the organization’s analysts scouring hundreds of thousands of sales transactions and other data points from live auctions, online auctions, dealerships and other proprietary sources.
This year’s awards measure how well 2010 model year vehicles have held their value through December 2013. Announced on the cusp of the 2014 Canadian International AutoShow in Toronto which opens to the public tomorrow, the “Best Retained Value” awards shine a light on those vehicles which are shown to hold their value the best based on recent performance. This often points to vehicles which depreciate the least.
Consistency is the theme for the 2014 awards. Toyota leads the pack with the most wins, two of its models earning top honours for the 5th consecutive year. Chrysler, Honda and Subaru also racked up repeat 1st place finishes, all for at least three years running.
“Although CanadianBlackBook.com proclaims the winners, in effect, it’s the Canadian car buyer who decides who wins our Best Retained Value awards,” says Josh Bailey, Vice-President, Research & Editorial for Canadian Black Book. “In the end, it is consumer perceptions and how much they’re prepared to pay for cars and trucks that ultimately determines how much a vehicle is worth.”
Bailey notes that some of the key factors in a vehicle consistently retaining value relate to brand perception and reputation. “Consumers are looking for reliable, durable, high quality vehicles and certainly, most of our repeat winners fit the bill,” he says.
A surprise winner perhaps, is the Hummer H2, which delivered the highest retained value percentage of all vehicles for 2014. It topped the scales delivering a whopping 71 per cent of its original MRSP after four years of ownership. “Its value actually increased last year, so it’s bit of an anomaly,” says Bailey. “The vehicle is now out of production which is contributing to its desirability.”
CanadianBlackBook.com names 1st, 2nd and 3rd place “Best Retained Value” award winners in 19 popular car and truck categories. Toyota’s Prius, Avalon, Tacoma, Tundra, FJ Cruiser, Sequoia and the Lexus GS, all posted 1st place finishes.
Among domestic manufacturers, Chrysler chalked up the best performance, with the Jeep Wrangler winning Compact SUV for the 4th year in a row. Dodge’s Challenger meanwhile, was deemed “Best Retained Value” in the sportscar category for the third consecutive year. Two first place finishes each by Porsche and Mercedes helped European manufacturers double the number of awards secured this year compared to 2013.
A full list of this year’s winners can be found on: canadianblackbook.com
