There’s a bright future in store for the connected car, according to a new study from Juniper Research.
Consumer adoption of in-vehicle infotainment systems is expected to grow ten-fold, generating revenues of than $600-million by 2020.
Along with the rapid growth, the study, Consumer Connected Cars: Telematics, Insurance & In-Vehicle Applications 2015-2020, says:
- A wave of new connected car applications specifically designed for in-vehicle use, such as advanced traffic solutions, route optimisation, and in-vehicle gaming, will emerge;
- On-board systems with integrated wireless functionality will eventually push ahead of systems requiring the presence of a smartphone;
- OEMs will seize the opportunity by including directly integrated units such as Apple CarPlay, Android Auto and BlackBerry’s QNX;
- Players such as Apple, Amazon and Google will have an ever-increasing role in connected car development as consumers demand more technology in their vehicles.
According to the study, key developments include Apple and Google’s activities in the autonomous driving space, and Amazon’s recent announcement that its voice-controlled smart home service, Echo, can interact with Ford’s SYNC in-vehicle system.
The challenge, says researchers, will be meeting high consumer expectations, with end-users expecting similar levels of speed, functionality and features that they get from their smartphones.
Find more details on the study, along with a whitepaper, On Track with Connected and Self-Driving Vehicles, at www.juniperresearch.com.
