SiriusXM has launched Service Lane, its new program that provides a complimentary two month SiriusXM subscription to qualifying customers who have their satellite radio-equipped vehicles serviced at participating auto dealerships.
“Service Lane is being embraced by dealers as a way to show their appreciation to service customers and build loyalty, providing dealers with the opportunity to give qualifying (original and subsequent) vehicle owners access to SiriusXM’s unparalleled lineup of commercial-free music, premier sports, comedy, news, exclusive talk and entertainment,” said Joe Verbrugge, senior vice-president and general manager, Automotive Remarketing and Retail Sales, SiriusXM.
Service Lane builds on the success of the SiriusXM Pre-Owned Vehicle program, which has surpassed 10,000 participating dealers across the U.S. and Canada, including many of the top, multi-franchise dealer groups. With Service Lane, SiriusXM and participating dealerships are able to reach many more satellite-equipped vehicle owners, who otherwise may not have had the opportunity to fully experience a SiriusXM trial subscription.
