Lamborghini Uptown Toronto opening gala
Inside the showroom, with a vintage Lamborghini Miura on display
History was made in June, when Grand Touring Automobiles opened Lamborghini Uptown Toronto. Located in the bustling suburb of Maple, Ont., the new facility marks a significant milestone for the brand in Canada, as well as a major development in Grand Touring’s expansion plans.
Amid the opening festivities Canadian auto dealer got a chance to have exclusive interviews with Paul Cummings, dealer principal and CEO of Grand Touring Automobiles and also Michael Lock, chief operating officer, Automobili Lamborghini America LLC.
Shawn Morris, vice-president, operations, Grand Touring Automobiles (left) and Paul Cummings, dealer principal and CEO
Cummings, who worked on the corporate side of the industry before venturing out on his own as a dealer, said he was very excited to be able to represent Lamborghini and witness the opening of Grand Touring’s first facility catering to the brand. “Lamborghini is celebrating 50 years, this year,” he said. “The story of how it started and where it is today is just incredible and you can’t deny that the product is a piece of art on wheels.” Cummings said that while Lamborghini has high expectations for its dealers, as a company “it is very family oriented and once you’re part of the team they will do everything to ensure your success. For us, adding Lamborgini to our portfolio of brands is the icing on the cake.”
Michael Lock, COO, Automobili Lamborghini America LLC at the opening gala
Michael Lock said that the Greater Toronto Area represents the fourth largest automobile market in North America and partnering with Grand Touring represents an exciting opportunity for the Lamborghini brand.
“There is a really healthy luxury market in Toronto,” Lock said. “GTA’s sister store in downtown Toronto has one of the largest Bentley stores in North America and the largest Aston Martin dealership. So not only is the market very focused on luxury but the partner we have knows how to do it.”
