Canadian Black Book has launched a new website featuring revamped versions of existing valuation tools and new industry-first tools.
The original website was introduced to Canadian consumers in 2010. The new one was rebuilt from the ground up, with the intention of improving the consumer experience.
The site continues to offer CBB’s Trade-in, Average Asking and Future Values tools for visitors — although the process has now been simplified. And an Equity Calculator feature, described as an automotive industry first, has been introduced for consumers, along with a new Total Loss Report.
“The assortment of new functionality that we have built into the new website, was chosen and designed after 8 years of watching and analyzing our own web traffic and deep research and understanding into the contemporary needs and methods used by today’s car shopper,” said Cole Reiken, VP Digital Strategy & Product Management, Canadian Black Book, and lead architect of the new site.
The listing section, which includes hundreds of thousands of cars for sale in Canada, has been revamped. It now features a large and clear photo, geo-relevant listings, and vehicle details pages with new map integration to help identify dealership locations.
A new CBB Financial tool to help consumers quality for car loans has also been added to the site. The system aims to create a hassle-free experience by ensuring approvals and appointment bookings with a dealer are made quickly.
“Our goal is to continue to better assist car buyers and sellers with new tools available on our website that can help expedite the car shopping and buying process,” said Brad Rome, President, Canadian Black Book.
