automotiveMastermind, a provider of predictive analytics and marketing automation solutions for dealers and OEMs, has made some changes to its leadership team.
The company hired two new executives — one of them being Charity Taylor, who will take on the role of Vice President of Data Analytics. She has been working in the automotive industry for 20 years, including at General Motors, and has a background in finance. She also spent time at J.D. Power.
“With her industry background, she will help the organization refine the use of third-party data to support product advancement and improve sales efficiency for Mastermind clients,” said the company in its news release.
The other new executive is Matt Leone, who joins as Chief Operating Officer leading the operations, finance, and human resources teams. Prior to this, Leone was the Chief Operating Officer for HotSchedules: a software-as-a-service (SaaS) providing HR services to the hospitality industry.
“His background in the SaaS industry will help Mastermind be more effective and efficient long-term, as well as support overall employee culture and growth,” said automotiveMastermind.
“The best data and the best people are Mastermind’s most important assets,” said the company Co-founder and CEO, Marco Schnabl. “I look forward to collaborating with Matt and Charity to continue building a team of the industry’s best so Mastermind remains a leader in providing behaviour prediction technology and predictive marketing analytics to the automotive industry.”
Furthermore, the company has promoted Tomy Szczypiorski to Vice President of National Enterprise Accounts. He joined the company in 2018 as the director of strategic partnerships, and prior to that he worked with Cox Automotive division Dealer.com.
In his new role, Szczypiorski will oversee the enterprise account team and work to strengthen and broaden relationships with dealer group partnerships.
