Digital marketing provider Search Optics, launched a new product that it says helps optimize auto dealer lead management by facilitating response times of 10 minutes or less, tracking all leads while providing enhanced customer service through a 24-hour coverage schedule.
“The Virtual Business Development Center (VBDC) increases lead conversion rates and reduces the cost of sale for automotive dealers,” said Randy Price, Search Optics, General Manager, Canada.
Price explained that VBDC agents have extensive automotive experience and go through rigorous training to ensure “the highest levels of customer service.”
“We integrate VBDC with dealers’ existing CRM/DMS tools to track all activities,” said Brandon Stevens, Solutions Manager, Virtual Business Development Center. Dealership managers can see the activity in real-time, said Stevens.
VBDC is OEM-compliant, responds to customer inquiries with human-created messages that are specific to the actual inquiry. It employs search optics SEM services for traffic and lead generation and helps dealers to build a database for future marketing goals with up-to-date information.
