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Toyota wins “Most Trusted Brand” award — again

Toyota wins “Most Trusted Brand” award — again

March 31, 2011 at 3:11 am Comments are Disabled

Despite the publicity surrounding the recalls, consumer confidence in the Toyota brand appears strong. Reader’s Digest readers across Canada have voted Toyota as one of their 2011 “Most Trusted Brands”, marking the third consecutive year that Toyota has been named Most Trusted Passenger Car Brand in the magazine’s Trusted Brands […]

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APA issues annual auto industry review

APA issues annual auto industry review

March 28, 2011 at 10:05 pm Comments are Disabled

The Montreal-based Automobile Protection Association (APA), long a thorn in the side of the auto industry in Canada, has released its Annual Review of the Auto Industry, expressing dismay over the drop in standards for new vehicle advertising. There is some good news. APA Director, George Iny, says that, “Despite […]

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NADA Convention helps evolve some thoughts

NADA Convention helps evolve some thoughts

March 20, 2011 at 8:51 pm Comments are Disabled

Tools and technology are advancing at a rapid rate I didn’t really think about it at the time, but my last article was somewhat like a preview of this year’s National Automobile Dealers Association (NADA) Convention and Expo in San Francisco. My discussion of what could be on the horizon in […]

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Perception is everything!

Perception is everything!

March 20, 2011 at 3:38 pm Comments are Disabled

So it’s important that you are perceived to be honest with your staff Trying to quantify how much money it costs your business when the staff feel like they are being cheated is hard to calculate and even tougher to justify. Forget the facts; in today’s environment perception is everything. […]

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What will make remarketing news this year?

What will make remarketing news this year?

March 20, 2011 at 3:32 pm Comments are Disabled

Some Trends Worth Watching The previous article in this space attempted to provide some insight into the year ahead in the Canadian wholesale marketplace, with commentary from ALG, Foss National Leasing and Go Auto officials.  Each one offered a unique perspective on the market over the next twelve months and […]

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The return of optimism

The return of optimism

March 20, 2011 at 3:24 pm Comments are Disabled

Positive media coverage will be a driving force for positive results It’s no secret that 2009 was a brutal year for the automotive industry all across the world. Nowhere was this truer than in North America, and the downturn, as we all know, was particularly gut-wrenching in the United States. […]

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Used sales at record high in 2010

Used sales at record high in 2010

March 20, 2011 at 3:18 pm Comments are Disabled

But new-vehicle dealers’ share is shrinking Canada is primarily a used-vehicle market and this trend continued in 2010 according to data released recently by DesRosiers Automotive Consultants. Used-vehicle sales of 2.89 million units – up 3.6 percent from 2009 – accounted for 65 percent of all vehicle sales in Canada […]

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January sales up marginally

January sales up marginally

March 20, 2011 at 3:12 pm Comments are Disabled

But low SAAR is cause for concern Based on January’s new-vehicle sales, the volatility in the Canadian market is far from over. For some brands, January set new records, while for others, sales were down dramatically. Overall Canadian sales were up 3.6 percent from January 2009, but that was a […]

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