Category: News

The world according to Google


Tim Wilson: head of Google’s automotive practice in Canada suggests shaking up your marketing mix and then measuring the results. Mix up your marketing says Google After his numbers-filled rapid-fire blitz presentation at the TADA’s social media boot camp event, …

Style & Substance


A tour of BMW-Mini Langley in B.C In the second installment of our new series profiling some incredible dealerships, Canadian auto dealer looks at a B.C. store that boasts, among other things, the country’s first BMW M dedicated showroom. There’s …

NADAP agreement renewed for five-year term

Canadian Automobile Dealers Association urges dealers to support program After months of negotiation, the Canadian Automobile Dealers Association (CADA) announced that all parties agreed to support the National Automobile Dealer Arbitration Program (NADAP) for another five-year term until January 2017. …

Let’s make a deal

Getting fast online approvals takes the pain out of paperwork The faster and more efficiently deals can move through the F&I office, the happier it is for everybody: dealers, lenders, service providers — and especially customers. Mississauga, Ont.-based DealerTrack says …