The pulse of the customer: Richard Cooper

Digital doesn’t mean different

Digital doesn’t mean different

March 4, 2013 at 10:17 pm Comments are Disabled

The advent of online shopping tools hasn’t necessarily changed consumer shopping habits As recently as 10 years ago, many were predicting that the advance of the digital age would have two possible effects on the auto retailing business: first, it would make dealerships obsolete, with consumers willing to bypass the […]

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What can you expect from your customers this year?

What can you expect from your customers this year?

January 15, 2013 at 2:51 am Comments are Disabled

The Canadian auto dealer / Harris Decima Research series has a look at vehicle purchasing trends for 2013, which could present both significant challenges and opportunities   What will 2013 bring? Apart from the obvious fact that a lot will depend on which way the Canadian, U.S. and global economies […]

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What will power our vehicles?

What will power our vehicles?

November 9, 2012 at 8:31 pm Comments are Disabled

The Canadian auto dealer / Harris Decima Research series continues with a look at the technology consumers want powering their vehicles When it comes to what’s under the hood, gasoline is still king, hybrids are gaining broader acceptance, and headwinds remain for diesel. Five years ago, hybrids were an exotic […]

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The fine art of F&I sales

The fine art of F&I sales

October 9, 2012 at 8:21 pm Comments are Disabled

In this installment of the Canadian auto dealer and Harris/Decima Research project, we asked Canadians about their experiences in the business office with finance and insurance products Whether you call it the business office, F&I (or even still “the box”) the function in the dealership that formalizes and completes the […]

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What do customers care about the most?

What do customers care about the most?

September 1, 2012 at 1:21 pm Comments are Disabled

Brands and price trump dealership experience for Canadian car buyers With this installment in Canadian auto dealer, Harris/Decima research project, we asked customers about what most influences their purchase decision. When a customer walks into your showroom, more than ever these days they’re ready to buy. Closing the sale should […]

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Are your service dollars at risk?

Are your service dollars at risk?

July 1, 2012 at 3:38 pm Comments are Disabled

In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians if they are cutting back on spending to compensate for higher gas prices The rising cost of gasoline is a popular topic of conversation these days — we all complain but surprisingly, only one […]

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Do you trust me?

Do you trust me?

June 4, 2012 at 8:29 pm Comments are Disabled

In our next installment in the Canadian auto dealer and Harris/Decima Research project, we asked Canadians whether they trust their dealer’s service department We got a great response from dealers to our request for questions you’d like us to ask your customers. Two common themes emerged: there were a lot […]

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Be more open on pricing, win more referrals

Be more open on pricing, win more referrals

April 3, 2012 at 6:41 pm Comments are Disabled

First survey of Canadian car buyers reveals key triggers affecting purchase impressions  Attention Readers: This new feature Canadian auto dealer is introducing deserves your full attention. Working with one of Canada’s leading research firms, we are asking your customers for answers to direct questions dealers most need to know, but […]

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