Leading Strategies: Alan Bird

CASL: What you need to know

CASL: What you need to know

April 29, 2014 at 7:30 pm Comments are Disabled

ALAN BIRD LOOKS AT THE GOVERNMENT’S NEW ANTI-SPAM LEGISLATION AND WHAT IT REALLY MEANS FOR DEALERS The new Canadian Anti-Spam Legislation (CASL) will destroy marketing. If you believe that statement, follow these instructions: 1) Take a deep breath and 2) Read the rest of this article. The Right Message at […]

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Hummingbird takes flight

Hummingbird takes flight

January 14, 2014 at 6:24 pm Comments are Disabled

WHAT GOOGLE’S NEW ALGORITHM MEANS FOR DEALERS ON THE DIGITAL FRONT Late in 2013, Google celebrated its 15th birthday by announcing a big change to its search engine with the introduction of a completely new algorithm called Hummingbird. Buzz about Google updates typically trend online for weeks before launch, but […]

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Who’s really driving Internet sales?

Who’s really driving Internet sales?

November 27, 2013 at 4:19 pm Comments are Disabled

OUR NEW COLUMNIST ALAN BIRD PRESENTS US WITH SOME SURPRISING INFORMATION WHEN IT COMES TO THOSE CONSUMERS WHO ARE REALLY SHOPPING FOR VEHICLES ONLINE We all like to think we know who our customers are. After all, we’re smart people; we see who’s coming in the door every day. We […]

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