Leading Strategies: Alan Bird

It starts with a search

It starts with a search

April 24, 2015 at 2:49 pm Comments are Disabled

Car shoppers are looking for you. Are you hiding in the weeds? DON’T YOU MISS the days when improving your sales numbers meant simply booking an extra page in the local paper, creating or re-running an innovative marketing program, propping up the new and used inventory, or, if all else […]

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The numbers don’t lie

The numbers don’t lie

March 20, 2015 at 3:26 pm Comments are Disabled

Practical tips to build your high-performance digital sales team I recently read a statistic that said a typical dealership has less than 20 per cent of their sales staff dedicated to supporting their Internet-based sales efforts. With more than 90 per cent of shoppers starting their buying journey online, does […]

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Is your sales team ready for today’s buyers?

January 8, 2015 at 4:20 pm Comments are Disabled

In recent conversations with our dealers, we’re hearing that 2014 was an action-packed year, with sales and opportunities growing at record pace. The new year looks just as promising, with more than 1.8 million vehicles forecasted to move from your inventory into customer’s driveways – exciting times to be in […]

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Metrics, quality and results

Metrics, quality and results

December 29, 2014 at 5:17 pm Comments are Disabled

Understanding key digital KPIs is absolutely critical for achieving success in dealership digital marketing Good dealers today understand the need for high-quality digital marketing strategies, especially considering that over 90 per cent of car shoppers begin their research online. Attend any of the top digital conferences in North America and […]

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Creating engagement

November 4, 2014 at 6:32 pm Comments are Disabled

Probably the most common question I get from dealers is “How do I get more leads?” Leads are the lifeblood of automotive retail and when I hear dealers requesting more, I know we can help. With well over 80 per cent of consumers now starting their shopping journey online, there’s […]

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Make it mobile

Make it mobile

September 2, 2014 at 5:07 pm Comments are Disabled

FORGET DESKTOPS. THE WAY CONSUMERS USE THEIR MOBILE DEVICES IS CHANGING BY THE DAY J.D. Power reported that between 2012 and 2013, the number of vehicle shoppers who used an automotive website or app on a smartphone grew by 73 per cent. That’s astounding! As dealers, you must embrace this […]

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CASL: Critical features

CASL: Critical features

July 16, 2014 at 6:04 pm Comments are Disabled

THE ANTI-SPAM VORTEX IS NOW UPON US. MAKE SURE YOU’VE TAKEN STEPS 
TO AVOID THE POTENTIAL (AND VERY COSTLY) PITFALLS How quickly time flies! It was just a few short months ago (in the April 2014 edition of Canadian auto dealer) that we broached the subject of Canada’s Anti-Spam Legislation […]

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Quality counts

Quality counts

June 18, 2014 at 5:46 pm Comments are Disabled

MAKING MORE (AND BETTER) CUSTOMER CONNECTIONS WITH AN INITIAL QUALITY RESPONSE Connecting with customers via email may sound as easy as 1-2-3. Receive a lead, respond with an electronic note and wait for the customer to reach back out with the follow up email. Connection made! Well, what if I […]

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