Leading Strategies: Alan Bird

Five star experience, five star reputation

Five star experience, five star reputation

March 8, 2016 at 9:02 pm Comments are Disabled

YOUR ONLINE REPUTATION MATTERS. HERE’S HOW TO DEVELOP, BUILD AND PROTECT YOUR BRAND ONLINE. Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”    You’ve spent years building your dealership’s reputation — […]

Read more ›
Look back to look ahead

Look back to look ahead

March 7, 2016 at 9:31 pm Comments are Disabled

HOW TO STAY AHEAD OF THE CURVE IN THE EVER-CHANGING AUTO RETAIL INDUSTRY Happy New Year! 2015 was another eventful and prosperous year for the automotive industry. As we shift gears and head into 2016, I would like to take a moment to reflect on the changes this industry has […]

Read more ›
Poorly managed leads create their own problems

Poorly managed leads create their own problems

December 22, 2015 at 5:58 pm Comments are Disabled

IS YOUR DIGITAL HOUSE IN ORDER? Leads are the lifeblood of our industry. They’re what keeps the keyboards clicking, phone dialers busy, and help most dealerships drive more customers into their showrooms. As I write this traveling back from the DrivingSales Executive Summit, I’m once again reminded at these industry […]

Read more ›
Let’s chat

Let’s chat

October 26, 2015 at 5:56 pm Comments are Disabled

LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage is on the rise and becoming widely adopted by dealers […]

Read more ›
Focus your energy

Focus your energy

October 16, 2015 at 2:03 am Comments are Disabled

AS WE HEAD INTO THE FOURTH QUARTER OF 2015, IT’S TIME TO TAKE A CLOSE LOOK AT YOUR DIGITAL STRATEGY The fourth quarter is just around the corner and the push to meet our lofty 2015 sales targets is upon us. With overall industry sales at a record-setting pace, who’s […]

Read more ›
Let’s chat

Let’s chat

October 1, 2015 at 5:44 pm Comments are Disabled

LIVE CHAT IS BECOMING MORE POPULAR IN CANADA, BUT WHAT’S THE BEST OPTION FOR YOUR DEALERSHIP? As someone with deep knowledge in the digital lead business in both Canada and the U.S., I can tell you that live chat usage is on the rise and becoming widely adopted by dealers […]

Read more ›
Adult education

Adult education

July 8, 2015 at 11:45 pm Comments are Disabled

CONTINUING EDUCATION IS A LIFE-LONG PROCESS — AND YOU NEED IT TO STAY COMPETITIVE In Stephen Covey’s book “7 Habits of Highly Effective People,” habit number seven is “Sharpen the Saw.” “Sharpening the Saw” is the analogy of keeping the mind, body, soul, and heart in balance—and keeping the mind […]

Read more ›
Merchandising strategies to dominate your market

Merchandising strategies to dominate your market

June 17, 2015 at 8:36 pm Comments are Disabled

SIMPLE AND POWERFUL NEW MOBILE TOOLS HELP DEALERSHIPS SHOWCASE THEIR INVENTORY ONLINE — QUICKLY In my June 2014 column, I wrote about the importance of ensuring that your initial response to an online request was constructed properly and that it included five specific attributes that would increase your close rate. […]

Read more ›
Canadian auto dealer