Leading Strategies: Alan Bird

Share your voice

Share your voice

March 29, 2017 at 4:39 pm Comments are Disabled

Blogging is a powerful way to boost SEO and raise your industry profile. In 1996, Bill Gates wrote an article about the new opportunity the Internet presented regarding the sharing of information. Though the article focused primarily on how companies could eventually see revenue from the distribution of information, he […]

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Disrupting the status quo

Disrupting the status quo

December 22, 2016 at 4:32 pm Comments are Disabled

Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because it was, and remains, a symbol of change. It represented a transformation of a way […]

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Change or be changed

Change or be changed

October 26, 2016 at 4:58 pm Comments are Disabled

Reflecting on changing consumer expectations in the digital era Earlier this fall, I attended the 11th Annual Google ThinkAuto conference in Toronto. Held at Massey Hall, the event had all the makings of a really cool concert, including a last minute door-opening to create excitement, a countdown clock, ThinkAuto t-shirts […]

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Digital strategies drive your dealership forward

Digital strategies drive your dealership forward

August 4, 2016 at 3:05 pm Comments are Disabled

I’ve always said the vast majority of dealer principals are some of the greatest entrepreneurs we have in Canada. They are street savvy and understand all aspects of the traditional buying cycle. They sell, buy and repair vehicles every day.

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It starts with process

It starts with process

June 13, 2016 at 3:55 am Comments are Disabled

Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey any longer. Integrating digital into your sales process is crucial […]

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Five star experience, five star reputation

Five star experience, five star reputation

March 8, 2016 at 9:02 pm Comments are Disabled

YOUR ONLINE REPUTATION MATTERS. HERE’S HOW TO DEVELOP, BUILD AND PROTECT YOUR BRAND ONLINE. Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”    You’ve spent years building your dealership’s reputation — […]

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Look back to look ahead

Look back to look ahead

March 7, 2016 at 9:31 pm Comments are Disabled

HOW TO STAY AHEAD OF THE CURVE IN THE EVER-CHANGING AUTO RETAIL INDUSTRY Happy New Year! 2015 was another eventful and prosperous year for the automotive industry. As we shift gears and head into 2016, I would like to take a moment to reflect on the changes this industry has […]

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Poorly managed leads create their own problems

Poorly managed leads create their own problems

December 22, 2015 at 5:58 pm Comments are Disabled

IS YOUR DIGITAL HOUSE IN ORDER? Leads are the lifeblood of our industry. They’re what keeps the keyboards clicking, phone dialers busy, and help most dealerships drive more customers into their showrooms. As I write this traveling back from the DrivingSales Executive Summit, I’m once again reminded at these industry […]

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