Fixed opportunities: Kathi Kruse

Beat the believability crisis

Beat the believability crisis

November 9, 2012 at 8:52 pm Comments are Disabled

Three ways to maintain credibility and retain your fixed ops customers When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we search for resources that can give us the facts we […]

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Get your customers selling for you

October 10, 2012 at 1:13 pm Comments are Disabled

“The goal of social media is to turn your customers into a volunteer marketing army.” – Jay Baer, author, The NOW Revolution The most-profitable new customers come from referrals by your existing customers. Your job with social media is to get your customers talking about you, and engaging with your […]

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Six tips for social media success

Six tips for social media success

September 1, 2012 at 1:29 pm Comments are Disabled

Fixed ops can shine in social media marketing efforts  It was just a few years ago that traditional advertising was king of the kingdom. You could blast your message to the masses and inevitably someone would hear it. Direct mail and email marketing were the “go-to” players for Fixed Ops […]

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10 sure fire ways to bomb on twitter

10 sure fire ways to bomb on twitter

July 1, 2012 at 9:00 am Comments are Disabled

Tweetiquette tips to win more friends than enemies The majority of what I hear from auto dealers and their employees on the subject of Twitter is: “I don’t get it!” They say, “I don’t understand why Twitter is so valuable. Isn’t it enough to be on Facebook?” As marketers, we have to […]

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Five social marketing tips for dealership fixed ops

Five social marketing tips for dealership fixed ops

June 5, 2012 at 4:50 pm Comments are Disabled

Canadian auto dealer introduces a new column to help boost your digital dollars from digital marketing and social media campaigns in fixed operations I talk regularly to fixed ops managers and their staff who want to know more about social media and digital marketing. These types of marketing campaigns are […]

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