Digital Drive: Internet intelligence

Build the three pillars of Internet success

Build the three pillars of Internet success

October 14, 2011 at 3:35 pm Comments are Disabled

Digital marketing guru Jared Hamilton shares his insights The Internet has hit the auto industry in a very big way. It touches virtually 90 per cent of all consumers and affects every single profit center within a dealership. There is substantial opportunity for dealers to harness the Internet and grow […]

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Wish I’d said that…

Wish I’d said that…

August 11, 2011 at 5:53 pm Comments are Disabled

Web 2.0 guru Jared Hamilton makes the complex seem obvious As a magazine editor, I sit through a lot of speeches and presentations. Because it’s my job to be there, I always try to listen intently. My natural curiosity usually keeps my attention, even with less skilled presenters. That’s why […]

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Avoid deceptive tricks to build online reputation

Avoid deceptive tricks to build online reputation

May 20, 2011 at 8:33 pm Comments are Disabled

Regulators and consumers are exposing fake reviews When I searched the phone number of a used goods store where I shop for guitars and musical gear, I read the shop’s only online review posted in Google. It was negative, and directed a per- sonal attack at the business owner. I […]

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Embracing social media means giving up control

Embracing social media means giving up control

April 19, 2011 at 6:41 pm Comments are Disabled

The social media beast can’t be easily tamed There was a time, in our not so distant past,(like maybe last week) that automobile dealers exerted a sizable influence over their local media channels. As big advertisers, they had a way of exerting certain pressures over local coverage. A colleague of […]

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More than just a pretty Facebook page

More than just a pretty Facebook page

March 20, 2011 at 2:50 pm Comments are Disabled

Royal Ford builds a social media hub for its community If you can’t figure out all the ins and outs of social media yourself – just recruit someone younger to show you the way. Royal Ford dealer principal Terry Ortynsky, from Yorkton, Sask. did just that when he turned the […]

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The lost art of conversation

The lost art of conversation

February 20, 2011 at 5:32 pm Comments are Disabled

Strip the technology away and it’s all about people Meet Ontario dealer Ernie Dean, of Ernie Dean Chevrolet Buick GMC in Alliston, who is mixing his social media efforts with his community service to raise awareness and money for a local hospital. Often seen as important business people in their […]

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Can Facebook sell more cars for you?

Can Facebook sell more cars for you?

November 18, 2010 at 2:19 am Comments are Disabled

Automakers compete for Facebook fans in new online battleground So what is Facebook all about? A nuisance? A distraction? A time waster for teens and people who seem obsessed with living in public and sharing everything they do with their world? Well, yes, it is all of that. So why […]

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Canadian Auto Dealer welcomes Todd Philips

Canadian Auto Dealer welcomes Todd Philips

October 21, 2010 at 1:53 pm Comments are Disabled

Todd Phillips is the newly-named editorial director for Canadian auto dealer. Phillips has more than 15 years experience as a journalist working in radio, television, newspaper, magazines and digital media and has won more than a dozen editorial awards. As editor of Advanced Manufacturing magazine he gained extensive knowledge of […]

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Canadian auto dealer