Aspects of ownership: Chuck Seguin

Are you a  “Service First” dealer?

Are you a “Service First” dealer?

September 17, 2010 at 6:31 pm Comments are Disabled

Serve your new-vehicle customers well and they’ll stick around We are living through a transformation in automotive retailing, the likes of which haven’t been seen for generations. Ownership transition is at a heightened level, brand transition is as pronounced as ever and relative newcomers are surging forward while stable mainstays […]

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Internet marketing can be like the wild west

Internet marketing can be like the wild west

August 17, 2010 at 2:50 pm Comments are Disabled

How to corral your online prospects The last year has been crazy in automotive retail in Canada. With all the negative talk in the past 18 to 24 months, auto retailers are now feeling the pinch from increased volumes and increased demands. By recent counts, the Canadian dealer count is […]

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Cultural diversity can be your competitive advantage

Cultural diversity can be your competitive advantage

June 17, 2010 at 1:05 pm Comments are Disabled

The growing diversity of the Canadian market is a business opportunity Not long ago, in my corporate days, I remember attending diversity training. Before, the focus was on sameness. Thankfully those days are gone and we realize now the sophisticated nature of Canada’s cultural mosaic from coast to coast. We […]

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Of software and people

Of software and people

May 17, 2010 at 12:49 pm Comments are Disabled

A lesson in how not to satisfy customers As I am writing this article I am crisscrossing the USA trying to get to Los Angeles from South Carolina. I am actually on vacation but duty calls and a quick jaunt across the continent is in order this evening. Back tomorrow […]

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Social overload

Social overload

April 17, 2010 at 12:22 pm Comments are Disabled

Dealers are feeling the pressure on social media, but common sense has to prevail When I was younger — much younger — I played many different sports while growing up. One thing I remember clearly is how important it was to be aware of your teammates’ locations on the ice […]

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Turbulent times call for a plan

Turbulent times call for a plan

March 17, 2010 at 12:22 pm Comments are Disabled

Now is a good time to review yours Conversations I have had with dealers over these past few months indicate that there is much confusion and concern… and just as much opportunity. I cannot recall a time where so many differing views exist on the short-term future depending on the […]

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Canadian auto dealer