Dealers may be interested to note the latest example of an automotive manufacturer that has decided to expand its opportunities by putting its eggs in more than one basket: Mercedes-Benz and its real-estate project.
The OEM teamed up with the JDS Development Group to launch its inaugural North American branded residential project in Brickell, Miami. The 67-story, over 2.5 million square-foot project will combine modern living spaces with “innovative” mobility concepts.
“It is a privilege to work with Mercedes-Benz and move beyond a traditional residential building to create a new community for the future,” said Michael Stern, Founder & CEO of JDS Development Group, in a statement. “Underpinned by sustainable building methods and design, Mercedes–Benz Places in Miami will create a legacy not just for Brickell, but Florida as a whole.”
The residential tower is being developed by the JDS Development Group and will be built in Brickell at 1 Southside Park. It will include 791 Mercedes-Benz residences, featuring studios to three-bedroom condominiums. Initial occupancy is expected at the beginning of 2027. The project is part of the Mercedes-Benz licensing business by Mercedes-Benz Customer Solutions GmbH. The theme of the project is “Timeless Design, Inspired by Miami.”
“We want to develop exclusive residences with our partner that are undeniably Mercedes-Benz and create a new mode of urban living with vibrant communities,” said Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH, in a statement. “Ultimately, we want to create places to come home to, in a location worth living in.”
