Safe-Guard Canada launches redesigned website, digital strategy leveraging data

Safe-Guard Canada, a provider of protection products for the automotive, RV, powersports and marine sectors, has launched a redesigned website that speaks not only to the company’s shift towards digital transformation — but also the broader shift occurring in the automotive sector. 

The company’s digital transformation mirrors the changes taking place across the automotive industry. Part of that shift is related to Safe-Guard Canada’s goal to deliver a frictionless service that offers consistency and consumer-centric solutions. Their shift is the result of a digital strategy that leverages decades of company data and applications.

“Through the integration of data and advanced analytics, we’ve successfully transformed Safe-Guard into a Protection Products Platform that will drive sustainable and scalable growth for our customers,” said David Pryor, President of Safe-Guard, in a statement. 

The company’s CEO Randy Barkowitz said the “one-size-fits-all” approach to protection products will not cut it in today’s market, particularly when considering the generational groups that currently drive spending. “Our evolution from a traditional TPA to a Protection Products Platform allows us to grow with our customers, no matter how their needs change over time,” he said. 

Safe-Guard Canada was founded in 2001 and is based in Mississauga, Ont. They are a known partner to OEMs, along with dealer groups and retailers across Canada.

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