Detroit Auto Show setup a boon for dealer-consumer connection

The Detroit Auto Show announced that it would feature 35 brands at the event, with a combination of corporate and local dealer displays to offer consumers a range of vehicles to view, helping to tighten the dealer-consumer connection.

The show officially started on Sept. 13 and runs until Sept. 24. It includes a new indoor EV Experience meant to help consumers immerse themselves in a variety of vehicle options as the United States seeks to increase all things EV — including adoption and infrastructure.

“As a dealer association-backed auto show, one of our main goals is to display all the brands that are sold in our region,” said Detroit Auto Show Executive Director Rod Alberts in a statement, adding that “dealers are still the closest conduit to the consumer.”

Organizers of the show also focused on educating consumers and the industry about new vehicle technologies, safe driving, and job recruitment and training opportunities within the industry itself. This was done through partnerships with, and including the support of, the Detroit Auto Dealers Association’s (DADA).

A two-day event was held during Sept. 13-14 that featured 31 speakers presenting programming focused on the “new mobility.”

The Detroit Auto Show is currently taking place at Huntington Place in Detroit.

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