The S&P Global Mobility auto outlook for 2023 continues to carry a countercyclical narrative: they “expect production levels will continue to improve even as economic conditions are worsening through the early stages of the year”. Together with improving production volumes, reports of sustained retail orders, recovering vehicle inventory, and more fleet demand we should see improvements even with worries of an economic recession. S&P Global Mobility forecasts calendar-year 2023 sales volume of 14.8 million units, a seven per cent increase from the 2022 numbers.
“Auto demand levels so far this year have sustained the trends converging in the market at the end of 2022,” said Chris Hopson, principal analyst at S&P Global Mobility. “Perhaps notably, fleet sales as a portion of total monthly volume have escalated over the past few months. While this could be an additional signal that auto consumers continue to face an uncertain purchase environment, fleet improvements are not unexpected, as auto production and inventory levels continue to advance.”
Regarding the auto production environment, “While demand destruction concerns remain pervasive, production levels are well underway, which should improve vehicle availability by mid-2023,” said Joe Langley, associate director of research and analysis for S&P Global Mobility’s North American Light Vehicle Forecasting & Analysis team. “Greatly improved vehicle availability may in turn stimulate demand as incentive levels are expected to increase.”
Sustained development of battery-electric vehicle (BEV) sales “remains a constant assumption for 2023”, said the report, which posits that Tesla and Ford price adjustments should continue to boost the monthly BEV share to record levels, as reports reflect that the downward price movement for its products has boosted demand.
BEV share in February is estimated to reach 8.0%, continuing the momentum realized in January. Whether these pricing adjustments will be matched by the likes of Hyundai, Kia, and Volkswagen and become a BEV price war, the reaction of other auto companies will determine whether the gains in the BEV mix level will be “a blip or a tipping point in the electrification progress of the market”.