Rumour has it that Corvette will become its own sub-brand…with an SUV

December 2, 2022

The next move for GM, with its valued Corvette nameplate, will be to launch a Corvette sub-brand that will include a four-door “coupe” and a sporty high-performance crossover to partner with the upcoming two-seater Corvette EV. Sports cars are useful image builders and sometimes very profitable, but as Porsche proved in the early 2000s with the Cayenne SUV, there’s a lot of profit to be made stretching the brand into other vehicle segments. Played intelligently and with authenticity, the name Corvette should be a license to print money. At a point in time when Ferrari and Maserati and Porsche are all offering one or more SUVs—the antithesis to the hard-core sports cars that put them on the map in the first place—why shouldn’t Corvette also consider building sedans, crossovers or, heaven forbid, even pickups? Read original article here.

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