Canadian Black Book launched its new website and brand identity on August 16 to better reflect the company’s evolution from valuations provider to advanced data and analytics organization.
“Our origins are analog, and over the past decade we’ve expanded our digital footprint from a paper book to data solutions and insights, from accurate to precise VIN-specific valuations, and from current values to advanced residual value modeling,” said Yolanda Biswah, Senior Vice President and General Manager at CBB.
The website is meant to highlight the company’s data and analytics capabilities, in addition to its core business around automotive values, data, and knowledge. The website design also follows the style and functionality of CBB’s U.S. counterpart (Black Book) more closely.
“Given the scope of change and innovation over the years, as well as the close working relationship with Black Book (U.S.), it became clear that the brand needed to evolve externally to reflect the internal changes,” said CBB in a news release.
Dealers can view the new website and logo here.