Chris Hadfield keynote speaker at TADA’s ACE 2022

June 30, 2022
Editor, Canadian auto dealer magazine

Trillium Automobile Dealers Association (TADA), in partnership with Consolidated Dealers, is once again bringing the automotive community together in 2022 with the Automotive Conference & Expo (ACE), which will take place in Niagara Falls on October 19 and 20 at the Fallsview Resort. Speakers and sessions will feature Chris Hadfield, Maria Soklis, Google Data and TikTok.

This year, the ACE event theme is “Shift Forward: Our industry is shifting towards the future.” According to the release from TADA, “We are embracing innovation, technology and all of the tools at our disposal to fuel our success in the fifth industrial revolution.” The keynote speaker, Chris Hadfield will draw on his experiences, in space and on Earth, in a timely speech titled, “Preparing for the Unexpected: How to manage through complexity and change.”

The ACE Mission is to “Provide you with education, inspiration, and insights to fuel your success and drive your business forward while creating meaningful, and purposeful connections with industry partners who will support your acceleration towards your goals.” This year the event will also feature over 80 Canadian Vendors at the trade show, as well as a demo theatre, where attendees can learn about new, exciting products and the opportunity to network and connect with industry professionals.

This year ACE will feature two new elements: a hybrid platform for those who cannot attend in person, but do not want to miss out on the content and vendor connections; and Women Driven, aimed at amplifying womens’ contributions to the industry.

Women Driven is dedicated to the mission of amplifying women, to thrive within automotive careers while cultivating a community of inspiration, innovation, inclusiveness, and equality. At this event, women in the industry can connect with others across the country at the Women Driven Networking Lunch on October 20th. Maria Soklis will sit down for a conversation about her experiences and success in the industry as part of Women Driven.

For more information, or to register, visit the TADA website here.

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