Stephanie MacDonald named new editor of Canadian auto dealer

Stephanie MacDonald entered the world of Universus Media Group as the new editor of Canadian auto dealer in April. She replaces Carina Ockedahl, who was the Managing Editor since 2017.

The British Columbia native previously worked in editorial for a number of lifestyle and B2B publications, including Western Living, Vancouver, Westcoast Families, Shared Vision, and most recently as the editor of Reno + Decor magazine and the New Home and Condo Guide for Metro Vancouver.

“I’m excited to join the team at Universus as editor of Canadian auto dealer, and to connect with dealers, suppliers, and other members of the automotive retail industry,” said MacDonald. “I hope to continue to build upon the success and good reputation of the magazine, and to add as many interesting and relevant points-of-view as possible to the conversation.”

MacDonald was raised in Victoria, B.C. and currently resides in the province. She received a Bachelor of Arts degree from the University of Victoria and moved to Vancouver after graduation, working in a brokerage house before realizing that becoming a stock broker was not her ideal career. She then studied at Langara College and received a publishing diploma.

“I worked for Pacific Yachting, BC Outdoors magazine and Guide Publications in the art department, and left for a year to traipse around Europe in a 1985 VW Westfalia with my boyfriend (now husband),” said MacDonald. “After that, there was a stint working in advertising.”

While on maternity leave with her second child, MacDonald decided to return to university for the intensive Masters of Publishing (MPub) program at Simon Fraser University, which paved the way for her editorial work in several lifestyle and B2B publications. In her new role, she will report to Canadian auto dealer’s Senior Editor, Todd Phillips.

To contact her for story ideas, you can reach MacDonald at

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