Mitsubishi Motor Sales of Canada (MMSCAN) and its dealerships partnered with Food Banks Canada to help support people living with food insecurity ahead of the United Nations World Food Day on October 16.
Mitsubishi and its dealerships donated a total of $125,000 to Food Banks Canada. Participating Mitsubishi dealers also provided financial support or food donations to their local food banks, of more than $25,000 altogether. The total donation will provide 300,000 meals.
“We are incredibly grateful to partners like Mitsubishi, who work with us on both national and local levels, helping the greater cause of food insecurity and raising awareness in their own communities,” said Food Banks Canada interim CEO David Armour.
Throughout September and October, MMSCAN said it conducted an in-store and digital campaign called “Driving Healthy Change,” which offers information on the importance of fighting food insecurity, while also encouraging Canadians to donate to Food Banks Canada (ahead of World Food Day).
“With the financial hardships of COVID-19, Canadians continue to suffer from food insecurity,” said MMSCAN President and CEO, Kenji Harada. “The need is great; even with a reviving economy providing increasing income security, there will be many who still need help.”
The overall initiative was also timed to assist people experiencing food insecurity after 20 months of pandemic insecurity, and during a time when food banks across the country were significantly affected by the crisis.