AutoVerify acquired AIM Experts, an advanced inventory merchandising solution provider, to take the stress out of buying and owning a vehicle for consumers, and to help solve dealer frustrations in this area.
The company plans to do this by integrating AIM’s inventory management and automated content solutions into AutoVerify’s digital retailing suite. AIM Experts was founded in 2012, and built a platform that is used by approximately 400 dealers, according to AutoVerify.
“We have been watching this company for quite some time, and have been steadily impressed by their development and marketing of solutions that will help our dealer customers succeed at this time of great industry transition,” said AutoVerify Founders Marty Meadows, James Hayes, David Brebner and Brad Hanebury.
They said the acquisition will allow AutoVerify to increase their ability “to solve pain felt by automotive dealers and enter the U.S. market with a more vertically-integrated solution.”
AutoVerify said the acquisition will allow dealers to better display, market and merchandise vehicles from their vehicle details pages, and better equip them to highlight the features that differentiate their vehicles from their competitors. It also provides dealers with an opportunity to introduce and explain finance and insurance offerings.
“I am confident that the work we have done to create a top quality digital platform will be nurtured and developed by this exceptional team, and integrate beautifully to provide a best-in-class, end-to-end solution that will help our dealer customers adapt and thrive in the new, highly-digital way that dealers will be operating moving forward,” said Rick Balkan, CEO at AIM.