Features

Brimell Toyota, Scarborough, Ont.

Brimming with confidence

March 3, 2012 at 3:51 pm Comments are Disabled

Superior customer service and dynamic leadership helps Brimell Toyota stand out in a crowded neighbourhood The last thing dealer principal Mark Bozian wants to see is an unhappy customer storm out of his dealership. “One customer lost is one too many,” is the philosophy of Bozian, the CEO of Brimell […]

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Easy mistakes to avoid in your 2012 marketing

Easy mistakes to avoid in your 2012 marketing

March 3, 2012 at 3:20 pm Comments are Disabled

Expert digital marketer Paul Potratz offers simple tips on where you can get more bang for your buck Remember the days when you would place your newspaper ads for the weekend and run a high-frequency radio campaign on the top two stations, resulting in reaching more than 50 per cent […]

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Young guns a blazin’

Young guns a blazin’

January 13, 2012 at 1:51 pm Comments are Disabled

 The next generation of leaders in Canada’s automotive retail sector are taking their place. We introduce you to four reasons our industry has a bright future. In our industry, the perceived lack of young blood coming through the ranks to replace dealers that are on the cusp of retirement has […]

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Technology leaders share insights on 2012

Technology leaders share insights on 2012

January 13, 2012 at 1:05 pm Comments are Disabled

Top technology CEOs debate social media, mobile marketing and the changing Gen Y car buyers at a digital marketing summit The leaders of the top technology firms that serve dealers took the stage at the Driving Sales Executive Summit and offered their views on the year ahead and how technology […]

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Golden anniversary for Canadian Black Book

Golden anniversary for Canadian Black Book

November 15, 2011 at 2:38 pm Comments are Disabled

William Ward Publishing’s little black book became the #1 trusted source for used car values in Canada, and now 50 years later, the auto and finance industries still rely on the service Kathy Ward smiles as she discusses how her father Bill Ward, started Canadian Black Book 50 years ago. […]

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EV renaissance opens doors for new automakers

EV renaissance opens doors for new automakers

November 14, 2011 at 9:34 pm Comments are Disabled

For at least the last half-century, the auto industry has effectively been a closed shop in terms of opportunity for new automakers, particularly on these shores. The industry was so vertically integrated, not to mention so capital intensive, that it was virtually impossible for a new firm to break into […]

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All charged up and raring to go

All charged up and raring to go

November 14, 2011 at 9:28 pm Comments are Disabled

Latest vehicles on display at the EV 2011 Electric Vehicles Conference and Trade show More than a dozen of the latest generation electric vehicles available in the Canadian market were on display at the EV 2011 Electric Vehicles Conference and Trade show held in September in Toronto. From small vehicles […]

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dawn of the electric age

dawn of the electric age

November 14, 2011 at 8:55 pm Comments are Disabled

Electric vehicles are reborn and this time they could be here to stay One hundred years ago, the first electric starter was introduced on the 1912 Cadillac. Ironically, its introduction sounded the death knell for the electric vehicle (EV) of the day. Before then, EVs were viable alternatives to the […]

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