Leading Strategies: Alan Bird

Speed and quality vital components when responding to leads

Speed and quality vital components when responding to leads

November 22, 2017 at 12:00 pm 0 comments

As the world changes all around us, dealers must embrace new approaches In my last columnl, I discussed how we need to look to the U.S. auto industry and examine both the trends and potential pitfalls to set ourselves up for success here in Canada.  I touched on the “less […]

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All leads are not created equal

All leads are not created equal

October 11, 2017 at 1:41 pm Comments are Disabled

Canadian dealers would be wise to learn the lessons from their U.S. counterparts A few years ago, I had the privilege of traveling to Cape Town, South Africa through an organization that supports Canadian athletes in their quest for Olympic gold. While there, I was humbled to visit Robben Island and […]

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Keeping yourself “Above the Line”

Keeping yourself “Above the Line”

August 4, 2017 at 11:12 am Comments are Disabled

Winning the game both on the field and in the showroom depends on the right mentality Early in 2016, I decided to go back to coaching and accepted the Head Coach role for a Midget AA Boys hockey team. For any of you familiar with seventeen year-olds, you certainly understand […]

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Share your voice

Share your voice

March 29, 2017 at 4:39 pm Comments are Disabled

Blogging is a powerful way to boost SEO and raise your industry profile. In 1996, Bill Gates wrote an article about the new opportunity the Internet presented regarding the sharing of information. Though the article focused primarily on how companies could eventually see revenue from the distribution of information, he […]

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Disrupting the status quo

Disrupting the status quo

December 22, 2016 at 4:32 pm Comments are Disabled

Millennials will soon be your biggest group of customers. Are you ready to serve them? The first production Model T rolled off the assembly line in 1908. This is the car that everyone remembers because it was, and remains, a symbol of change. It represented a transformation of a way […]

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Change or be changed

Change or be changed

October 26, 2016 at 4:58 pm Comments are Disabled

Reflecting on changing consumer expectations in the digital era Earlier this fall, I attended the 11th Annual Google ThinkAuto conference in Toronto. Held at Massey Hall, the event had all the makings of a really cool concert, including a last minute door-opening to create excitement, a countdown clock, ThinkAuto t-shirts […]

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Digital strategies drive your dealership forward

Digital strategies drive your dealership forward

August 4, 2016 at 3:05 pm Comments are Disabled

I’ve always said the vast majority of dealer principals are some of the greatest entrepreneurs we have in Canada. They are street savvy and understand all aspects of the traditional buying cycle. They sell, buy and repair vehicles every day.

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It starts with process

It starts with process

June 13, 2016 at 3:55 am Comments are Disabled

Having a solid lead process can be the difference between capturing a customer and having them walk out the door Well it’s official. The future is now — we just can’t underestimate the influence of “digital” on the customer journey any longer. Integrating digital into your sales process is crucial […]

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