Columns

Engage the senses and create new experiences

Engage the senses and create new experiences

November 22, 2017 at 2:09 pm 0 comments

Multisensory retail touches all your customers’ senses. That’s something a website just can’t do. Every retailer was a kid once. And every kid knows the five senses. Seeing, hearing, smelling, tasting, touching. So how come every retailer doesn’t know the five senses? Multi-sensory retail is a philosophy of retail environments […]

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Electric or electrified? They’re not the same thing

Electric or electrified? They’re not the same thing

November 22, 2017 at 1:53 pm 0 comments

Despite the media hype, gasoline engines aren’t all going away just yet If your customers have been paying attention to automotive news in the mass media lately, chances are they’ve concluded that the days of the gasoline and diesel engine are already over. And that they’ll soon have no choice […]

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The commission conundrum

The commission conundrum

November 22, 2017 at 1:52 pm 0 comments

The changing customer experience and OEM incentives are changing the way dealerships pay their sales teams On many fronts, we all know that our business is not what it used to be.  Online sales activities result in declining showroom traffic and this has changed the role of dealership sales people […]

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Millennial power: it’s growing

Millennial power: it’s growing

November 22, 2017 at 1:52 pm 0 comments

Ignore this tech-savvy group at your peril: they are big customers Over the past several years, there has been much speculation about how millennials will affect and change the auto industry. Today, young people looking to purchase vehicles use a variety of different tools to make their decision, all of […]

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Dealers accused of being weak link on EV sales

Dealers accused of being weak link on EV sales

November 22, 2017 at 1:51 pm 0 comments

Governments point fingers at dealers for lack of EV sales We will all remember Anne Robinson, the British host of the television show “The Weakest Link” from a few years back. I remember liking the show.    Robinson had a magnificent, if somewhat mean way of declaring  “You.. are the […]

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DIY takes on a whole new meaning

DIY takes on a whole new meaning

November 22, 2017 at 1:51 pm 0 comments

Dealers need to embrace customers who don’t want to connect in traditional ways In the “old days” (around 2002 or so), I was conducting some focus groups for an OEM client on the subject of service.  The clients (from dealerships and from the factory) were sitting behind the one-way glass […]

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Speed and quality vital components when responding to leads

Speed and quality vital components when responding to leads

November 22, 2017 at 12:00 pm 0 comments

As the world changes all around us, dealers must embrace new approaches In my last columnl, I discussed how we need to look to the U.S. auto industry and examine both the trends and potential pitfalls to set ourselves up for success here in Canada.  I touched on the “less […]

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Exit strategy experts

Exit strategy experts

October 11, 2017 at 2:20 pm Comments are Disabled

Firm helps dealers find a profitable way to sell the business when the time is right. Buying or selling a dealership is often one of the biggest transactions in a dealer’s career. It requires precise timing, a load of legal and accounting paperwork and nerves of steel. Dealer Solutions Group […]

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Canadian auto dealer