Media set for Canadian International AutoShow preview

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It’s an annual rite of winter, when dozens of journalists, photographers, videographers, bloggers and pundits descend upon the 2017 Canadian International AutoShow for a sneak preview at more than 40 new Canadian vehicle premieres. The 2017 media preview day is Thursday Feb. 16, and the coverage helps generate a lot of pre-event buzz to help drive consumer interest for the show itself. The show itself runs from Feb. 17-26.

More than 20 manufacturers will have less time this year to tout their wares, and compete for valuable media coverage, as the show organizers are introducing a new more compressed format for media briefings. “The media is rapidly evolving, and the Canadian International AutoShow is working to keep up with the changes,” says Jason Campbell, General Manager of the AutoShow in a news release. “Deadlines in today’s media are immediate. Reporters and social media influencers are giving us quick hits as events happen — so our format should adjust to this new reality.”

Held at the Metro Toronto Convention Centre, this year’s event features more than 650,000 square feet of exhibits and attractions, and features more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars and fully electric and autonomous vehicles.

As a special highlight, it will be the first global public showing of the Aston Martin AM-RB 001 hypercar concept, and 16 concept vehicles will be on display this year.

This unique concept is “an unprecedented fusion of form and function the likes of which has never before been seen in a road-legal vehicle,” says a press release from the event organizers. It features a lightweight carbon fibre frame and has radical aerodynamics that deliver “unprecedented levels of downforce.” The Aston Martin Red-Bull concept hypercar features an aspirated V12 engine with the potency to achieve a 1:1 power-to-weight ratio.

As a sign of the changing times, there will also be more than 29 electric, hybrid or alternative fuel vehicles on display for consumers to check out.

There are also some incredibly valuable and rare exotic and specialty cars at this year’s event, totalling more than $100 million in value. That doesn’t include any of the OEM vehicles!

There are at least 15 cars on display valued at more than $1 million each, including a Bugatti Chiron which has a base price at nearly $3.4 million, and a very early General Motors Le Sabre concept car valued at more than $15 million (US).

“In addition to all of the great vehicles people drive on a daily basis that can be found out on our show floor, we try to showcase some really unique vehicles in our feature exhibits,” says the show’s General Manager Jason Campbell. “People should have the chance to explore both their daily rides and dream cars all in one place. They can do that more than ever at this year’s show.”

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