Infiniti hires former Porsche Canada CEO

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Infiniti-hires-300Infiniti Motor Company Ltd. has announced that Michael Bartsch, will be its new vice-president, Infiniti Americas, beginning in September.

Bartsch previously served as executive vice-president and chief operating officer for Porsche Cars North America Inc. as well as CEO of Porsche Cars Canada Ltd. from 2004-2009.

“Michael Bartsch has a proven track record in the premium automotive industry and we are very pleased to welcome him to Infiniti,” remarked Johan de Nysschen, president of Infiniti Motor Co. Ltd. “Michael joins us at a time when Infiniti is going through a major transformation to prepare for a significantly expanded product portfolio and future growth. His 30 years of global automotive experience will be a great asset as we grow Infiniti’s business in the Americas.”

During his time at Porsche Cars North America, Bartsch turned the company’s dealer network into a cohesive and profitable business, focused singularly on the Porsche brand. In parallel, sales increased to an all-time-high in 2012 with a further record expected for 2013.

Bartsch began his automotive career in 1984 as a district sales manager with General Motors’ Australian subsidiary Holden. He then went on to take positions with other automotive companies in Australia, before he joined Porsche Australia as Marketing Manager in 1994. Bartsch was subsequently promoted to director, Sales & Marketing, at Porsche Australia, and in 2004 moved to Porsche Cars North America Inc. to become executive vice-president and chief operating officer as well as CEO of Porsche Cars Canada Ltd., a position he held until 2009 when he was succeeded by Joe Lawrence.

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